Case Study: Advance Tax Experts
Project Summary
Advance Tax Experts is a tax consulting & preparation business focused on providing services to help customers get the best results when filing their annual taxes. They target individuals and businesses.
They came to us in need of a new website which clearly communicates their service, processes, and allows potential clients to schedule appointments online without having to contact a sales rep.
In addition they wanted to provide users with resources from the IRS Department (Internal Tax Revenue Department in the U.S.A), making it easier for people to find critical information pertaining to their taxes.
The Strategy
- Creating a user-interface that clearly communicates the information needed for a user to understand the services offered and assess if the service meets their needs.
- Build the website on a CMS (content management system) platform, allowing the client to easily make changes to the website as needed.
- Integrate a software platform into the website, allowing potential clients to schedule appointments online without needing to speak with sales representatives.
- Create a section in the website which directs users to valuable resources provided by the IRS department (Internal Revenue Service Department in the U.S.A)
- Build and manage digital advertising campaigns focused on generating high quality leads for their services. The digital advertising campaign was initially slated to run for 90 days, but was paused after 30 days to due the COVID-19 virus pandemic arising.
Proven Results
The website development portion of this project was completed successfully. We meet all the key objectives while finishing the website development portion within the time frame given to the client.
The digital advertising portion of this project was partially completed. We built the campaigns and all the marketing materials needed to generate positive results from the campaign. The campaign was paused due to the rise of the COVID-19 virus, and is postponed until the target market economies begin to re-open.
The following results were delivered:
Web Pages Built
Budget for Website Development (USD)
Digital Advertising Campaigns Built
Days for Project Completion
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