Case Study: Dena’s Brightening
Project Summary
Dena’s Brightening is a teeth whitening businesses, which provides in-office cosmetic dental services. They focus on generating local clients.
They came to us in need of a new website which clearly communicates their service, processes, and showcases work they’ve done for previous clients.
The Strategy
- Creating a user-interface that clearly communicates the information needed for a user to understand the services offered and assess if the service meets their needs.
- Build the website on a CMS (content management system) platform, allowing the client to easily make changes to the website as needed.
- Integrate their active social feeds to showcase previous work they’ve done with past clients, helps potential clients know what to expect.
- Build and manage digital advertising campaigns focused on generating high quality leads for their services. The digital advertising campaign was initially slated to run for 180 days, but was paused after 7 days to due the COVID-19 virus pandemic arising.
Proven Results
The website development portion of this project was completed successfully. We meet all the key objectives while finishing the website development portion within the time frame given to the client.
The digital advertising portion of this project was partially completed. We built the campaigns and all the marketing materials needed to generate positive results from the campaign. The campaign was paused due to the rise of the COVID-19 virus, and is postponed until the target market economies begin to re-open.
The following results were delivered:
Web Pages Built
Budget for Website Development (USD)
Digital Advertising Campaigns Built
Days for Project Completion
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